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The use of search engine optimisation (SEO) looks set to grow, if the results of a new survey are to be believed.
More than 84 per cent of those questioned consider SEO to be the most important business-boosting strategy and 57 per cent intend to increase their SEO expenditure, according to the report from Frommer's Unlimited and travel news provider TravelMole.
A similar study in 2008 showed that only 67 per cent of people believed SEO to be the most important web optimisation strategy.
Furthermore, those involved in internet marketing services stated that unique content is another area of interest, with 81 per cent including it - a figure that almost doubles that of last year.
Joel Brand Bravo of Frommer's Unlimited remarked that it was interesting to see the "increased focus on content such as multilingual, destination and unique content as well as social media marketing".
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Article author: Mediarunsearch co
Ranking on its own does not equate to successful search engine optimisation (SEO), according to one sector commentator.
Blogging for Search Engine Watch, Chris Boggs states that the marketers who have accepted this are the ones who will define the future of organic searching.
To rank for non-branded keywords within search results, companies need to have performed some sort of SEO, be lucky enough to not be in a competitive space and have an old domain with strong content, Mr Boggs said.
His comments follow the recent announcement that Google is to take website's page load speed into account with regards to ranking status.
Speakers at the recent Search Engine Strategies (SES) Conference in Chicago noted that SEO is still evolving, with SES board member Anne Kennedy also disclaiming the success of rankings.
"SEO is evolving, not dead," she stated. "What is dead is the rankings, yet over and over people talk about top ten rankings."
Mediarun is a full service
SEO Company specialising in performance based
Search Engine Optimisation (SEO) solutions,
Search Engine Marketing, Social Media Optimisation (SMO) and pay per click management (PPC).
Article author: Mediarunsearch co
Businesses should attempt page-by-page redirects when they change their website, in order to maintain the benefits of search engine optimisation (SEO), it has been claimed.
In an article for Clickz, P J Fusco explained that it is not in the webmaster's interest to do a "blanket redirect" of all old URLs.
She explained that this has the potential to create a high volume of 404 errors, which will result in a bad user experience.
Search engines will also have a poorer impression of the website.
Ms Fusco page-by-page redirects take more time, but allow for a more consistent path for search engine spiders.
Meanwhile, commenting on the SEO Chat blog at the beginning of the month, Ivan Strouchliak indicated that SEO is a waiting game for most webmasters and can take time.
He reassured businesses and other website owners not to be concerned if results are not achieved in the first month, suggesting they leave it for three months before going back and changing everything.
Mediarun is a full service
SEO Company specialising in performance based
Search Engine Optimisation (SEO) solutions,
Search Engine Marketing, Social Media Optimisation (SMO) and pay per click management (PPC).
Article author: Mediarunsearch co
